Despite the growth of online sales and the ability to order collections online, trade fairs remain one of the most important events in the lingerie industry calendar. Why? Because there are things that no catalogue or video call can replace.

1. Products are worth seeing in person

Photos can show colour and style, but they cannot fully convey the quality of the materials, the finish of the lace, the construction of a bra or the attention to detail. Only by seeing products in person can you compare collections from different manufacturers and make informed purchasing decisions.

2. It is easier to discover new brands

Trade fairs are often where we discover manufacturers we have not encountered before. These face-to-face meetings make it possible to expand a store’s offering with new collections and stand out from the competition.

3. A conversation gives you more than a catalogue

Direct contact with brand representatives allows you not only to discover their collections, but also to discuss cooperation, delivery schedules, marketing activities and plans for the development of future collections. This is valuable knowledge that is often not available in catalogues.

4. We get to know where the market is heading

Customer expectations, sales channels and communication methods are constantly changing. Trade fairs provide an opportunity to exchange experiences with other store owners, manufacturers and industry experts, and to gain a better understanding of the challenges facing the lingerie market.

5. Many meetings in one place

With dozens of brands gathered under one roof, trade fairs save valuable time. Instead of arranging numerous individual meetings, over the course of two days you can compare offers, discover new launches and plan partnerships for the months ahead.

6. Inspiration you cannot plan for

The most valuable ideas often emerge unexpectedly – during a conversation at a stand, a presentation or a meeting with fellow entrepreneurs. These spontaneous moments are what make trade fairs much more than simply a place to place orders.

Meet us in Łódź

On 19–20 September 2026, lingerie retailers, manufacturers, bra fitters and industry experts will once again come together at Salon Bielizny at EXPO Łódź.

This year’s edition is not only about showcasing new collections, but also about the Lingerie Market Future Forum, new industry initiatives and a space for conversations about the future of the market.

Register now and join the most important meeting of the Polish lingerie industry.