THE XV EDITION OF SALON BIELIZNY – A TRUE CELEBRATION

In the spacious halls of the Lodz Expo, the world of lingerie celebrated the triumph of form, function and sensuality at the 15th edition of the Salon Bielizny fair in October. The event, which has permanently entered the calendar of meetings of the lingerie industry in Poland (and not only), this year enjoyed an exceptional atmosphere and turnout, both from Guests and the presenting brands.

Polish manufacturers dominated among the Exhibitors, who are appreciated for combining tradition with innovation and European quality, but there was also a noticeable increase in the number of international brands, especially from Germany, Spain and Italy. For the first time, brands appeared at the fair: Egatex, Sire, Pezzini, Magic Dream, Proxima, as well as Marc Andre, Fianeta and Docor. This means that our home event is gaining an international character, and the reputation of the fair is steadily growing, including outside Poland.

The lingerie materials and additives section has also expanded, showing that the entire industry is evolving dynamically in an effort to respond to market needs. The increased interest in raw materials and components testifies to the search for new solutions and innovations.

Particularly popular was the new body zone, which proved to be an interesting place for those who are looking for an interesting complement to the store’s assortment and want to develop their salon in the direction of bodywear and the discovery of female sensuality. This is because the products presented in this zone emphasized the importance of feeling good in one’s body and enjoying it, values that go hand in hand with well-chosen lingerie.

The series of lectures and workshops held during the fair attracted a large number of interested parties. Attendees were particularly pleased with the return of the tried-and-true brafitting guide format, which was masterfully led by Katarzyna Salata of Dobra Kreacja. Her knowledge and experience helped to look at the products presented by Exhibitors through the prism of comfort and good fit.

Undoubtedly, the highlight of the fair was the fashion show, which took place at the glamorous Theater Club, transporting guests to the world of French bohemia. The interest in the show exceeded our wildest expectations and became a challenge in terms of providing comfortable viewing conditions for all those willing to attend. Certainly, richer by this lesson, we will take into account accordingly more space when organizing next year’s show. In the meantime, you can watch the entire show on our YT channel anytime, anywhere.

The show was opened by the Panache brand, which this year celebrates the 20th anniversary of its presence on the Polish market. The gala, meanwhile, ended with a presentation of the collection of Ukrainian brand Anabel Arto, which drew attention with its unique approach to lingerie and swimwear design.

We would like to thank everyone who shared their impressions and reports on social media – thanks to you, the news of our joint lingerie festival went far beyond the Expo hall.

The next edition is next year, on September 27-28, 2025, also in Lodz, of course. All lovers and enthusiasts of beautiful lingerie and industry innovations are cordially invited! Remember – good lingerie gives wings!

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